2005-06 Undergraduate Catalog
Majors
Students who major in marketing develop the necessary skills and perspectives for successful marketing decision making by taking courses that provide a background of conceptual, quantitative and analytical problem solving skills.
To pursue this major, students need a grade of C or better in MAR 3023 in addition to the 3.0 tracking GPA requirement. This is not petitionable.
Marketing majors are encouraged to complete one of the following professional development experiences: an internship, a study abroad program, the University Scholars Program, McNair Scholars Achievement Program, extracurricular leadership experiences (e.g. philanthropic organizations, student organizations) or an honors thesis. Students should consult an academic adviser for specific information.
The tracking GPA is calculated based on all attempts of the tracking courses or their equivalents. Once a student receives a grade of C or higher in a tracking course or its equivalent, no subsequent grade in that course or its equivalent will be used in calculation of the tracking GPA.
Restricted electives: There is a minimum requirement of 11-12 hours of 3000/4000-level courses outside of business, accounting and foreign language at the 1000/2000 level. Students can utilize one professional development course (GEB 3035 Effective Career Management in Business or GEB 3213 Professional Writing in Business) to fulfill part of this requirement.
1 Tracking courses
2 Business core courses
3 Major (BSBA) or area of specialization courses (BABA)
| Marketing |
| College: Warrington College of Business Administration |
| Degree: Bachelor of Science |
| Hours for the Degree: 120 |
| Minor: No |
| Combined-Degree Program: No |
| Website: www.cba.ufl.edu/mkt |
Students who major in marketing develop the necessary skills and perspectives for successful marketing decision making by taking courses that provide a background of conceptual, quantitative and analytical problem solving skills.
To pursue this major, students need a grade of C or better in MAR 3023 in addition to the 3.0 tracking GPA requirement. This is not petitionable.
Marketing majors are encouraged to complete one of the following professional development experiences: an internship, a study abroad program, the University Scholars Program, McNair Scholars Achievement Program, extracurricular leadership experiences (e.g. philanthropic organizations, student organizations) or an honors thesis. Students should consult an academic adviser for specific information.
Semester 1:
- 2.0 UF GPA required for semesters 1-4
- Complete 2 of the 8 critical-tracking courses. (ECO 2013, ECO 2023, MAC 2233, ACG 2021C, STA 2023, ACG 2071, CGS 2531, MAR 3023)
- 2.50 GPA on all attempts of critical-tracking courses excluding MAR 3023
Semester 2:
- Complete 2 additional courses of the 8 critical-tracking courses
- 2.75 GPA on all attempts of critical-tracking courses excluding MAR 3023
Semester 3:
- Complete 2 additional courses of the 8 critical-tracking courses (including ACG 2021C)
- 3.0 GPA on all attempts of critical-tracking courses excluding MAR 3023
Semester 4:
- Complete 7 of the 8 critical-tracking courses, excluding MAR 3023
- 3.0 GPA on all attempts of critical-tracking courses excluding MAR 3023
- Complete the CLAST exam or be exempted
Semester 5:
- Complete all 8 critical-tracking courses
- 3.0 GPA on all attempts of critical-tracking courses excluding MAR 3023
- Complete MAR 3023 with a grade of C or better
GPA calculation for tracking courses:
The tracking GPA is calculated based on all attempts of the tracking courses or their equivalents. Once a student receives a grade of C or higher in a tracking course or its equivalent, no subsequent grade in that course or its equivalent will be used in calculation of the tracking GPA.
To remain on track, students must complete the appropriate critical-tracking courses, which will be bold.
Suggested semester-by-semester plan
| Semester 1 | Credits |
| ECO 2013 Principles of Macroeconomics (GE–S) 1 | 3 |
| CGS 2531 Problem Solving Using Computer Software (GE–M) 1 | 3 |
| Humanities (GE) | 3 |
| Elective (recommend MAC 1140 or MAC 1147, GE-M) | 4 |
| Elective(s) (note restrictions) | 2 |
| Total | 15 |
| Semester 2 | Credits |
| ECO 2023 Principles of Microeconomics (GE–S) 1 | 3 |
| MAC 2233 Survey of Calculus 1 (GE–M) 1 | 3 |
| Biological Sciences (GE) | 3 |
| Composition (GE) | 3 |
| Elective(s) (note restrictions) | 3 |
| Total | 15 |
| Semester 3 | Credits |
| Humanities (GE) | 3 |
| Physical Sciences (GE) | 3 |
| ACG 2021C Introduction to Financial Accounting 1 | 4 |
| STA 2023 Introduction to Statistics 1 (GE–M) 1 | 3 |
| Elective(s) (note restrictions) | 2 |
| Total | 15 |
| Semester 4 | Credits |
| ACG 2071 Introduction to Managerial Accounting1 | 3 |
| Humanities (GE) | 3 |
| Physical or Biological Science (GE) | 3 |
| Elective(s) (note restrictions) | 6 |
| Total | 15 |
Critical-tracking Criteria Semesters 5-8:
- Meet all term 1-4 tracking requirements
- Complete MAR 3023 2 with a grade of C or better in term 5
- Have a business core GPA, major GPA and a UF GPA of 2.0 or higher
| Semester 5 | Credits |
| MAR 3023 Principles of Marketing 2 (GE–S) with a grade of C or better (not included in the tracking GPA) | 4 |
| QMB 3250 Statistics for Business Decisions 2 | 4 |
| Elective(s) (note restrictions) | 7 |
| Total | 15 |
| Semester 6 | Credits |
| FIN 3403 Business Finance 2 | 4 |
| MAN 3025 Principles of Management (GE–S) 2 | 4 |
| MAR 3503 Consumer Behavior 3 | 4 |
| Elective(s) (note restrictions) | 3 |
| Total | 15 |
| Semester 7 | Credits |
| ECP 3703 Managerial Economics 2 | 4 |
| BUL 4310 The Legal Environment of Business 2 | 4 |
| MAR 4613 Marketing Research 3 | 4 |
| Elective(s) (note restrictions) | 3 |
| Total | 15 |
| Semester 8 | Credits |
| MAN 4504 Operations Management 2 | 4 |
| MAR 4803 Marketing Management 3 | 4 |
| 3000/4000-level marketing course 3 | 4 |
| Elective(s) (note restrictions) | 3 |
| Total | 15 |
Restricted electives: There is a minimum requirement of 11-12 hours of 3000/4000-level courses outside of business, accounting and foreign language at the 1000/2000 level. Students can utilize one professional development course (GEB 3035 Effective Career Management in Business or GEB 3213 Professional Writing in Business) to fulfill part of this requirement.
1 Tracking courses
2 Business core courses
3 Major (BSBA) or area of specialization courses (BABA)