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2007-08 Undergraduate Catalog

Academic Learning Compact

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Marketing
Description of the Major
Upon completion of the marketing major, you will possess the knowledge and skills necessary for a variety of entry-level marketing positions. Through lecture, case study and project-based instruction, you will gain a fundamental understanding of consumer behavior, market segmentation and positioning, the role of marketing in corporate strategy and how the tactical tools of pricing, promotion and distribution are utilized by marketing practitioners.

Additional information is available from your major's website.
Before Graduating You Must
  • Take the Major Field Test provided by ETS. Scores for this test count as 10% of the final grade in the capstore course, MAR 4803.
  • Satisfy the Florida statutory requirements for CLAST.
  • Complete requirements for the baccalaureate degree, as determined by faculty.
Skills You Will Acquire in the Major (SLOs)
  1. Consumer Behavior: Understand consumer motivations and decision processes.
  2. Market Segmentation: Understand the traditional basis for segmentation and how segmentation can inform marketing strategy.
  3. Product Positioning: Understand product category differentiation and its role in shaping a firmís competitive strategy.
  4. Advertising: Understand marketing communication, media strategy and message strategy.
  5. Pricing: Understand pricing tactics and competing approaches for extracting profit from a market offering.
  6. Distribution: Understand the fundamental up-stream and down-stream issues that confront firms along the value chain.
  7. Marketing Strategy: Understand corporate objectives, competitor analysis and competitive strategies.
  8. Apply substantive knowledge to marketing situations (cases, scenarios) analytically.
  9. Apply formal quantitative tools to the task of data analysis.
  10. Effectively produce, interpret and analyze written text, oral messages and multimedia presentations used in business.

Courses Content Critical Thinking Communication
SLO
1
SLO
2
SLO
3
SLO
4
SLO
5
SLO
6
SLO
7
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8
SLO
9
SLO
10
Preprofessional
ACG 2021C                 X  
ACG 2071         X       X  
CGS 2531                 X  
ECO 2013             X      
ECO 2023 X                  
MAC 2233                 X  
STA 2023                 X  
Business Core
BUL 4310                    
ECP 3703 X           X      
FIN 3403                 X  
MAN 3025 X                  
MAN 4504           X     X  
MAR 3023 X X X X X X X      
QMB 3250                 X  
Major
MAR 3231 X       X X        
MAR 3503 X X X         X   X
MAR 4156 X X   X X X X      
MAR 4403   X     X X        
MAR 4613                 X  
MAR 4803 X X X X X X X X   X

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