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Office of the University Registrar

2008-09 Undergraduate Catalog


College: Journalism and Communications
Degree: Bachelor of Science in Advertising
Hours for Degree: 124
Minor: No
Combined-Degree Program: Yes

The advertising curriculum is designed to provide a foundation for advancement to positions of leadership and to prepare students for entry-level positions in account management, media planning, media sales and research, as well as familiarize them with the design and conceptualization skills necessary for careers in art direction and copywriting. Elective classes provide students the opportunity to develop skills for positions in design and print production. Graduates of the program are well-prepared for careers as advertising practitioners in business, advertising agencies, media organizations and research organizations.

UF's Department of Advertising consistently ranks among the top U.S. advertising programs. It is based in a college accredited by the Accrediting Council for Education in Journalism and Mass Communication. The department's curriculum, among the most comprehensive in the United States, is taught by a faculty with the knowledge and experience to bring a balance of professional skills and conceptual orientation to the classroom.

To graduate with this major, students must complete all university, college and major requirements.

Critical Tracking and Recommended Semester Plan

Semester 1:

  • 2.8 GPA on all work at all institutions

Semester 2:

  • 3.0 GPA on all work at all institutions for semesters 2-4
  • 2.0 GPA required for all critical-tracking coursework for semesters 2-4
  • Complete 2 of 10 critical-tracking courses: MMC 2604, AMH 2010, AMH 2020, POS 2041, (POS 2112 orINR 2001 or CPO 2001 or PSY 2012), approved English elective, MMC 2100, ADV 3008, ECO 2013 or ECO 2023, MAR 3023

Semester 3:

  • Complete 2 additional courses

Semester 4:

  • Complete 2 additional courses

Semester 5:

  • Complete all critical-tracking courses

To remain on track, students must complete the appropriate critical-tracking courses, which appear in bold.

Recommended semester plan

Semester 1Credits
POS 2112 American State and Local Government or
INR 2001 Introduction to International Relations or
CPO 2001 Comparative Politics or
PSY 2012 General Psychology (GE-S)
AMH 2010 United States to 1877 (GE-H)3
MMC 2604 Mass Media and You3
Physical or Biological Science (GE-P or GE-B)3
Mathematics (GE-M) *3
ENC 1101 Expository and Argumentative Writing (GE-C) *3
Total 18
Semester 2Credits
POS 2041 American Federal Government (GE-S)3
AMH 2020 United States Since 1877 (GE-H)3
English elective *3
SPC 2600 Introduction to Public Speaking or
ORI 2000 Oral Performance of Literature 1 *
Physical or Biological Science (GE-P or GE-B)3
Total 15
Semester 3Credits
ECO 2013 Principles of Macroeconomics or
ECO 2023 Principles of Microeconomics (GE-S)
MMC 2100 Writing for Mass Communication *3
Foreign language * or quantitative option3-5
STA 2023 Introduction to Statistics 1 (GE-M) *3
English elective *3
Total 15-17
Semester 4Credits
ADV 3008 Principles of Advertising *3
MAR 3023 Principles of Marketing *4
Foreign language * or quantitative option3-5
Professional electives4
Total 14-16
Semester 5Credits
ADV 3001 Advertising Strategy *3
ADV 3203 Introduction to Advertising Design and Graphics *3
Outside concentration3
Electives outside college6
Total 15
Semester 6Credits
ADV 3500 Advertising Research *3
ADV 4101 Copywriting and Visualization *3
Outside concentration3
Professional elective3
Elective outside college3
Total 15

For semesters 7-8, students must complete two professional courses.

Semester 7Credits
MMC 4200 Law of Mass Communication3
ADV 4300 Media Planning *3
Outside concentration3
Professional elective3
Electives outside college3
Total 15
Semester 8Credits
ADV 4800 Advertising Campaigns *3
Outside concentration3
Outside concentration3
Electives **7
Total 16

Professional electives (minimum of 4 courses/12 hours required)

ADV 3502 Advertising Sales3
ADV 4102 Advanced Copywriting3
ADV 4200 Advertising Graphics and Production3
ADV 4400 International and Cross Cultural Advertising3
ADV 4401 Direct Response Advertising and Sales Promotion Writing3
ADV 4700 Retail Advertising3
ADV 4905 Individual Problems1-3
ADV 4930 Special Study in Advertising2-3
ADV 4931 Seminar: Ethics and Problems in Advertising2
ADV 4940 Advertising Internship1-3
MMC 2604 Mass Media and You3
PUR 3000 Principles of Public Relations3
RTV 3007 Introduction to Telecommunication3
RTV 3200 Fundamentals of Production3

Any professional work beyond 44 hours must be added to the 124 hours required for graduation, unless a student has earned 80 credit hours of non-college work.

* C or better required for the major

** Students may need additional elective hours to reach the total of 124 to graduate.

Only three hours of professional internship credit can count toward graduation, regardless of the department granting the credit.