Marketing

College: School of Business

Degree: Bachelor of Science in Business Administration

Hours for the Degree: 120

Minor: No

Combined-Degree Program: No

Website: www.cba.ufl.edu/sb/programs/

The Bachelor of Science in Business Administration-Marketing (BSBA-MKG) degree program is designed for students who want to plan and execute the conception, pricing, promotion and distribution of products and manage customer relationships in ways that benefit organizations and their stakeholders. The BSBA-MKG curriculum focuses on consumer behavior, development and analysis of marketing strategies, retail management, marketing research, sales management and international marketing. The BSBA-MKG curriculum prepares students for careers in sales, marketing research, brand management, retail marketing and marketing communications, and for graduate studies in business, advertising and the social sciences.

BSBA-MKG majors are encouraged to gain practical work experience through internships and community service. In addition, the School of Business offers students a wide variety of professional development and leadership opportunities, including study abroad, the Florida Leadership Academy, involvement in student organizations and research activities. Students should consult with an academic adviser for specific information.


BSBA-MKG majors must maintain a 2.0 core, major and UF GPA. In addition to the critical-tracking and general education courses outlined below, BSBA-MKG majors must take 120 credits, including:

• Core courses: BUL 4310, ECP 3703, FIN 3403, MAN 3025, MAN 4504, MAR 3023 and QMB 3250;
• Major courses: MAR 3503, MAR 4803 and one other 3000-/4000-level marketing elective course;
• Professional communication requirement: Earn a grade of C or better in GEB 3213 Professional Writing in Business, GEB 3218 Professional Speaking in Business, SPC 2608 Introduction to Public Speaking, ENC 3312 Advanced Argumentative Writing or a similar course with prior approval;
• Internship requirement: Enroll in GEB 4941 Internship in Business Administration (one credit) and complete an internship of at least 150 hours before the start of the senior year. The internship requirement can be waived for students who participate in a study abroad experience of at least six weeks; however, students who waive the requirement via study abroad are strongly encouraged to complete at least one internship to improve their chances of obtaining full-time employment and/or admission to graduate programs or law school. Please consult your academic adviser/career coach for more information; and
• Restricted elective courses: Complete 11-12 credits of 3000-/4000-level courses offered by other UF colleges (not WCBA) or 1000-/4000-level foreign language courses. Students can take one professional development or professional communication course to fulfill part of the restricted elective requirement, including GEB 3035 Effective Career Management in Business, GEB 3213 Professional Writing in Business or GEB 3218 Professional Speaking in Business.

To graduate with this major, students must complete all university, college and major requirements.


To remain on track for the BSBA-MKG major, students must meet the critical-tracking criteria listed below. The critical-tracking GPA is calculated based on all attempts of the critical-tracking courses or their equivalents. Once a student receives a grade of C or higher in a critical-tracking course or its equivalent, no subsequent grade in that course or its equivalent will be used in the calculation of the critical-tracking GPA.

• Complete 2 of the following critical-tracking courses: ACG 2021C, ACG 2071,
  CGS 2531, ECO 2013, ECO 2023, MAC 2233, STA 2023
• 2.50 GPA on all attempts of critical-tracking courses, excluding MAR 3023
• Earn a 2.0 UF GPA (must be maintained throughout all 8 semesters)

• Complete 2 additional critical-tracking courses for a total of 4 critical-tracking courses
• 2.75 GPA on all attempts of critical-tracking courses, excluding MAR 3023

• Complete 2 additional critical-tracking courses (including ACG 2021C) for a total of 6 critical-tracking courses
• 3.0 GPA on all attempts of critical-tracking courses, excluding MAR 3023

• Complete 7 of the 8 critical-tracking courses, excluding MAR 3023
• 3.0 GPA on all attempts of critical-tracking courses, excluding MAR 3023
• Meet all CLAST requirements or pass the CLAST exam

• Complete MAR 3023 with a grade of C or better
• Meet all term 1-4 critical-tracking requirements

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Semester 1	Credits
CGS 2531 Problem Solving Using Computer Software (GE-M)	3
ECO 2023 Principles of Microeconomics (GE-S)	4
Electives (MAC 1140 Precalculus Algebra if needed)	5
Humanities/International (GE-H, N)	3
Total	15
Semester 2	Credits
ECO 2013 Principles of Macroeconomics (GE-S)	4
MAC 2233 Survey of Calculus 1 (GE-M)	3
Biological Science (GE-B)	3
Composition (GE-C, WR)	3
Diversity (GE-D)	3
Total	16
Semester 3	Credits
ACG 2021C Introduction to Financial Accounting	4
STA 2023 Introduction to Statistics 1 (GE-M)	3
Elective	2
Humanities (GE-H)	3
Physical Science (GE-P)	3
Total	15
Semester 4	Credits
ACG 2071 Introduction to Managerial Accounting	3
GEB 4941 Internship in Business Administration (complete by beginning of senior year)	1
Biological or Physical Science (GE-B or GE-P)	3
Elective	2
Humanities (GE-H)	3
Professional communication requirement (GEB 3213, GEB 3218, SPC 2608 or ENC 3312)	3
Total	15
Semester 5	Credits
FIN 3403 Business Finance	4
MAR 3023 Principles of Marketing (GE-S) (grade of C or better required)	4
Electives	4
Restricted elective	3
Total	15
Semester 6	Credits
ECP 3703 Managerial Economics	4
MAN 3025 Principles of Management	4
MAR 3503 Consumer Behavior	4
Restricted elective	3
Total	15
Semester 7	Credits
BUL 4310 The Legal Environment of Business	4
QMB 3250 Statistics for Business Decisions	4
3000-/4000-level marketing elective	4
Restricted elective	3
Total	15
Semester 8	Credits
MAN 4504 Operations and Supply Chain Management	4
MAR 4803 Marketing Management	4
Electives	6
Total	14