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2003 - 2004
Undergraduate Catalog

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Public Relations

College of Journalism and Communications


Terhune, J., Chair; Baker, G.F.; Butler, G.F.; Ferguson, M.A.; Hall, M.R.; Hon, L.C.; Kiousis, S.; Lamme, M.A., Mitrook, M. Molleda, J.C.; Perry, L.M.; Roosenraad, J.A., Adviser.

Students who have not been admitted to the College of Journalism and Communications must have a 3.0 overall grade point average to enroll in other than the following courses: MMC 1000, MMC 2100, RTV 3000, ADV 3000 and PUR 3000.

PUR 3000 Principles of Public Relations.

Credits: 3; Sophomore standing.

The nature and role of public relations in a democratic society and worldwide, activities of public relations professionals, major influences that affect organizational behavior, ethics and professional development of practitioners in the private and public sectors. Emphasis is placed on management functions and developing effective public relations strategies.

PUR 3500 Public Relations Research.

Credits: 3; Prereq: Minimum grade of C in PUR 3000 and statistics, junior standing.

Using principles of scientific research to establish, monitor and evaluate communications programs: research planning, theory, design – sampling, surveys, experiments, focus groups, content analysis and participant observation; qualitative and statistical analysis and reporting of research with advanced technologies.

PUR 3801 Public Relations Strategy.

Credits: 3; Prereq: Minimum grade of C in PUR 3000 and PUR 3500.

The development of skills in strategic public relations management based on an analysis of current and historical case studies.

PUR 4001 Public Relations Campaigns.

Credits: 3; Prereq: Minimum grade of C in PUR 4100 and PUR 3801; senior standing in the College of Journalism and Communications.

Utilizing the principles and techniques of public relations to create comprehensive campaigns for actual clients.

PUR 4100 Public Relations Writing.

Credits: 3; Prereq: Minimum grade of C in PUR 3000 and JOU 3101, proficiency in word processing.

A course designed to prepare students to meet the demands of the marketplace for persuasive, professional public relations writing skills.

PUR 4103 Public Relations Visual Communication.

Credits: 3; Prereq: minimum grade of C in PUR 4100 and PUR 3801; basic knowledge of word processing and a pagination system.

Preparation of visual communications of all types generally produced by public relations departments. Emphasis is placed on dealing with printed publications for both internal and external audiences. Diversity of publics is emphasized. Management’s viewpoint on, reasons for, and "state-of-the-art" of such publications is included.

PUR 4106 Advanced Public Relations Visual Communication.

Credits: 3; Prereq: minimum grade of B in PUR 4103 or permission of instructor.

A course designed to help students attain competence and hone their skills in planning, designing and producing publications to meet public relations objectives. This course expands on the basic skills acquired in Public Relations Visual Communications and adds components of basic video production and video streaming on the Web.

PUR 4203 Ethics and Professional Responsibility in Public Relations.

Credits: 3; Prereq: Open only to seniors in public relations.

A course designed to enhance the student’s awareness of the ethical responsibilities of the public relations professional, identify the moral dimensions of issues that arise in the practice of public relations, increase the ability to employ reason as a tool for dealing with moral issues, provide knowledge and skills necessary to reach and justify ethical decisions, and elicit a sense of personal and professional responsibility.

PUR 4404C International Public Relations.

Credits: 3; Prereq: PUR 3000.

An analysis of the impact of international activities on the public relations function.

PUR 4905 Individual Problems.

Credits: 1 to 3; Prereq: At least 10 hours of professional courses and approval of the department chairperson.

Students and the instructor concerned will choose a problem or project which will give the student actual experience in his or her major field.

PUR 4932 Special Study.

Credits: 1 to 3; Prereq: Permission of the instructor. May be repeated for a total of 6 hours.

Variable content, providing opportunity for advanced study in the principles, processes and effects of public relations.


PUR 4933 Seminar: Issues in Public Relations.

Credits: 2; Prereq: Open only to seniors in public relations near graduation, or approval of instructor.

Analysis and investigation of trends, principles, policies, and ethics of the most effective and enlightened current public relations practice, with an emphasis on key issues facing the profession. Focus on achieving excellence.

PUR 4940 Public Relations Internship.

Credits: 1 to 3††; Prereq: Minimum of 9 hours of professional courses earned (including JOU 3101) and a 2.5 grade point average. Must have advance approval from academic adviser, department and college offices to receive credit. May be repeated with change of assignment up to a maximum of 3 credits.

Student and instructor will select an appropriate work area related to the field of public relations for on-the-job training. Student will work a minimum of 100 hours per semester for 1 credit; 200 hours per semester for 2 credits; 300 hours per semester for 3 credits. Progress reports and summary required.

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