Marketing (BSBA)


        Students develop the necessary skills and perspectives for successful marketing decision making. Every student takes a set of three courses to provide a complete background of conceptual, quantitative and analytical problem-solving skills.  Students need a grade of C or better in MAR 3023 to take upper-level marketing courses. This is not petitionable.
 
 
 
FRESHMAN YEAR
Semester 1 Credits
Humanities (GE) 3
Physical Sciences (GE) 3
1ECO 2013 Prin. of Macroeconomics (GE-S). 3
Elective (Recommend MAC 1147, GE-M) 3
Elective. 3
Total
15

 
Critical Tracking Criteria:
• Complete one pre-professional course
• Have a 2.00 pre-professional GPA
• Have a 2.00 UF GPA
 
 
 
Semester 2  Credits
Biological Sciences (GE).  3
Composition (GE). 3
1ECO 2023 Prin. of Microeconomics (GE-S) 
1MAC 2233 Calculus I (GE-M).
3
3
Elective. 3
Total
15

 
Critical Tracking Criteria:
• Complete a total of three pre-professional courses
• Have a 2.50 pre-professional GPA
• Have a 2.00 UF GPA
 
 
 
SOPHOMORE YEAR
Semester 3 Credits
Humanities (GE).  3
1ACG 2021C Intro to Financial Accounting. 4
1STA 2023 Intro to Statistics (GE-M) 3
Electives 5
Total
15

 
Critical Tracking Criteria:
• Complete ACG 2021C
• Complete a total of five pre-professional courses
• Have a 2.75 pre-professional GPA
• Have a 2.00 UF GPA
 
 
 
Semester 4  Credits
Humanities (GE) 3
Physical/Biological Sciences (GE). 3
1ACG 2071 Intro to Managerial Economics 2
CGS 2531 Intro to Computer Programming (GE-M)1 3
Electives 4
Total
15

 
Critical Tracking Criteria:
• Complete all seven pre-professional courses
• Have a 3.00 pre-professional GPA
• Have a 2.00 UF GPA
• Complete the CLAST exam or be exempted
 
 
JUNIOR YEAR
Semester 5 – Fall Credits
2BUL 4310 Legal Environment of Business. 4
2MAR 3023 Principles of Marketing (GE-S) 4
2QMB 3250 Statistics for Business Decisions 4
Elective 3
Total
15
Semester 6 – Spring Credits
2FIN 3408 Business Finance. 4
2MAN 3025 Principles of Management (GE-S). 4
3MAR 3503 Consumer Behavior 4
Elective. 3
Total
15
SENIOR YEAR
Semester 7 Credits
2ECO 3100 Managerial Economics. 4
3Major Elective. 4
Electives 7
Total
15
Semester 8  Credits
2MAN 4504 Operations Management 4
3MAR 4803 Marketing Management. 4
Electives 7
Total
15