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PUR 3000 Principles of Public Relations 3 Credits

Grading Scheme: Letter Grade

Nature and role of public relations in a democratic society, activities of public relations professionals, major influences that affect organizational behavior, and ethics and professional development of practitioners in the private and public sectors. Emphasizes management functions and developing effective public relations strategies.

Prerequisite: sophomore standing.

Liberal Arts and Sciences, College of

Undergraduate

http://catalog.ufl.edu/UGRD/colleges-schools/UGLAS/

Bachelor of Arts and Bachelor of Science degrees in over 40 majors, as well as a number of interdisciplinary studies fields.

Public Relations | BS

Undergraduate

http://catalog.ufl.edu/UGRD/colleges-schools/UGJRC/PR_BSPR_UFO/PR_BSPR_UFO/

The major in Public Relations enables students to develop the knowledge and skills, including analytical and communication skills, necessary for the effective practice of public relations. Students will learn Public Relations principles, perspectives for understanding, and communicating with targeted and diverse publics and a systematic process for problem solving that emphasizes programming based on formative and evaluative research. Special attention is paid to writing skills and students will acquire the ability to write correctly and clearly in forms and styles appropriate for Public Relations practice. They will learn to use tools and relevant technologies, including new media, and students will also develop an understanding of ethical principles, including the importance of truth and accuracy, which guide Public Relations practice. UF, University of Florida

Public Relations | BS

Undergraduate

http://catalog.ufl.edu/UGRD/colleges-schools/UGJRC/PR_BSPR/PR_BSPR/

The major in Public Relations enables students to develop the knowledge and skills, including analytical and communication skills, necessary for the effective practice of public relations. Students will learn Public Relations principles, perspectives for understanding, and communicating with targeted and diverse publics and a systematic process for problem solving that emphasizes programming based on formative and evaluative research. Special attention is paid to writing skills and students will acquire the ability to write correctly and clearly in forms and styles appropriate for Public Relations practice. They will learn to use tools and relevant technologies, including new media, and students will also develop an understanding of ethical principles, including the importance of truth and accuracy, which guide Public Relations practice. UF, University

Public Relations | Public Interest Communications

Undergraduate

http://catalog.ufl.edu/UGRD/colleges-schools/UGJRC/PR_BSPR/PR_BSPR01/

The major in Public Relations enables students to develop the knowledge and skills, including analytical and communication skills, necessary for the effective practice of public relations. Students will learn Public Relations principles, perspectives for understanding, and communicating with targeted and diverse publics and a systematic process for problem solving that emphasizes programming based on formative and evaluative research. Special attention is paid to writing skills and students will acquire the ability to write correctly and clearly in forms and styles appropriate for Public Relations practice. They will learn to use tools and relevant technologies, including new media, and students will also develop an understanding of ethical principles, including the importance of truth and accuracy, which guide Public Relations practice. UF, University of Florida

Public Relations | Public Interest Communications

Undergraduate

http://catalog.ufl.edu/UGRD/colleges-schools/UGJRC/PR_BSPR_UFO/PR_BSPR01_UFO/

The major in Public Relations enables students to develop the knowledge and skills, including analytical and communication skills, necessary for the effective practice of public relations. Students will learn Public Relations principles, perspectives for understanding, and communicating with targeted and diverse publics and a systematic process for problem solving that emphasizes programming based on formative and evaluative research. Special attention is paid to writing skills and students will acquire the ability to write correctly and clearly in forms and styles appropriate for Public Relations practice. They will learn to use tools and relevant technologies, including new media, and students will also develop an understanding of ethical principles, including the importance of truth and accuracy, which guide Public Relations practice. UF, University of Florida

Journalism and Communications, College of

Undergraduate

http://catalog.ufl.edu/UGRD/colleges-schools/UGJRC/

The University of Florida College of Journalism and Communications is driving innovation and engagement across the disciplines of advertising, journalism, public relations, and media production, management, and technology. The strength of its programs, faculty, students and alumni — in research and in practice — has earned the college ongoing recognition as one of the best in the nation among its peers.

Public Relations

Undergraduate

http://catalog.ufl.edu/UGRD/colleges-schools/UGJRC/PR_BSPR/

The major in Public Relations enables students to develop the knowledge and skills, including analytical and communication skills, necessary for the effective practice of public relations. Students will learn Public Relations principles, perspectives for understanding, and communicating with targeted and diverse publics and a systematic process for problem solving that emphasizes programming based on formative and evaluative research. Special attention is paid to writing skills and students will acquire the ability to write correctly and clearly in forms and styles appropriate for Public Relations practice. They will learn to use tools and relevant technologies, including new media, and students will also develop an understanding of ethical principles, including the importance of truth and accuracy, which guide Public Relations practice. UF, University of Florida

Public Relations UF Online

Undergraduate

http://catalog.ufl.edu/UGRD/colleges-schools/UGJRC/PR_BSPR_UFO/

The major in Public Relations enables students to develop the knowledge and skills, including analytical and communication skills, necessary for the effective practice of public relations. Students will learn Public Relations principles, perspectives for understanding, and communicating with targeted and diverse publics and a systematic process for problem solving that emphasizes programming based on formative and evaluative research. Special attention is paid to writing skills and students will acquire the ability to write correctly and clearly in forms and styles appropriate for Public Relations practice. They will learn to use tools and relevant technologies, including new media, and students will also develop an understanding of ethical principles, including the importance of truth and accuracy, which guide Public Relations practice. UF, University of Florida