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PUR 3500 Public Relations Research 3 Credits

Grading Scheme: Letter Grade

Using principles of scientific research to establish, monitor and evaluate communications programs: research planning, theory, design - sampling, surveys, experiments, focus groups, content analysis and participant observation; qualitative and statistical analysis and reporting of research with advanced technologies.

Prerequisite: PUR 3000 and STA 2023 with minimum grades of C and junior standing or higher.

Public Relations | BS

Undergraduate

http://catalog.ufl.edu/UGRD/colleges-schools/UGJRC/PR_BSPR_UFO/PR_BSPR_UFO/

The major in Public Relations enables students to develop the knowledge and skills, including analytical and communication skills, necessary for the effective practice of public relations. Students will learn Public Relations principles, perspectives for understanding, and communicating with targeted and diverse publics and a systematic process for problem solving that emphasizes programming based on formative and evaluative research. Special attention is paid to writing skills and students will acquire the ability to write correctly and clearly in forms and styles appropriate for Public Relations practice. They will learn to use tools and relevant technologies, including new media, and students will also develop an understanding of ethical principles, including the importance of truth and accuracy, which guide Public Relations practice. UF, University of Florida

Public Relations | BS

Undergraduate

http://catalog.ufl.edu/UGRD/colleges-schools/UGJRC/PR_BSPR/PR_BSPR/

The major in Public Relations enables students to develop the knowledge and skills, including analytical and communication skills, necessary for the effective practice of public relations. Students will learn Public Relations principles, perspectives for understanding, and communicating with targeted and diverse publics and a systematic process for problem solving that emphasizes programming based on formative and evaluative research. Special attention is paid to writing skills and students will acquire the ability to write correctly and clearly in forms and styles appropriate for Public Relations practice. They will learn to use tools and relevant technologies, including new media, and students will also develop an understanding of ethical principles, including the importance of truth and accuracy, which guide Public Relations practice. UF, University

Public Relations | Public Interest Communications

Undergraduate

http://catalog.ufl.edu/UGRD/colleges-schools/UGJRC/PR_BSPR/PR_BSPR01/

The major in Public Relations enables students to develop the knowledge and skills, including analytical and communication skills, necessary for the effective practice of public relations. Students will learn Public Relations principles, perspectives for understanding, and communicating with targeted and diverse publics and a systematic process for problem solving that emphasizes programming based on formative and evaluative research. Special attention is paid to writing skills and students will acquire the ability to write correctly and clearly in forms and styles appropriate for Public Relations practice. They will learn to use tools and relevant technologies, including new media, and students will also develop an understanding of ethical principles, including the importance of truth and accuracy, which guide Public Relations practice. UF, University of Florida

Public Relations | Public Interest Communications

Undergraduate

http://catalog.ufl.edu/UGRD/colleges-schools/UGJRC/PR_BSPR_UFO/PR_BSPR01_UFO/

The major in Public Relations enables students to develop the knowledge and skills, including analytical and communication skills, necessary for the effective practice of public relations. Students will learn Public Relations principles, perspectives for understanding, and communicating with targeted and diverse publics and a systematic process for problem solving that emphasizes programming based on formative and evaluative research. Special attention is paid to writing skills and students will acquire the ability to write correctly and clearly in forms and styles appropriate for Public Relations practice. They will learn to use tools and relevant technologies, including new media, and students will also develop an understanding of ethical principles, including the importance of truth and accuracy, which guide Public Relations practice. UF, University of Florida

Public Relations

Undergraduate

http://catalog.ufl.edu/UGRD/colleges-schools/UGJRC/PR_BSPR/

The major in Public Relations enables students to develop the knowledge and skills, including analytical and communication skills, necessary for the effective practice of public relations. Students will learn Public Relations principles, perspectives for understanding, and communicating with targeted and diverse publics and a systematic process for problem solving that emphasizes programming based on formative and evaluative research. Special attention is paid to writing skills and students will acquire the ability to write correctly and clearly in forms and styles appropriate for Public Relations practice. They will learn to use tools and relevant technologies, including new media, and students will also develop an understanding of ethical principles, including the importance of truth and accuracy, which guide Public Relations practice. UF, University of Florida

Public Relations UF Online

Undergraduate

http://catalog.ufl.edu/UGRD/colleges-schools/UGJRC/PR_BSPR_UFO/

The major in Public Relations enables students to develop the knowledge and skills, including analytical and communication skills, necessary for the effective practice of public relations. Students will learn Public Relations principles, perspectives for understanding, and communicating with targeted and diverse publics and a systematic process for problem solving that emphasizes programming based on formative and evaluative research. Special attention is paid to writing skills and students will acquire the ability to write correctly and clearly in forms and styles appropriate for Public Relations practice. They will learn to use tools and relevant technologies, including new media, and students will also develop an understanding of ethical principles, including the importance of truth and accuracy, which guide Public Relations practice. UF, University of Florida

Public Relations | Corporate

Undergraduate

http://catalog.ufl.edu/UGRD/colleges-schools/UGJRC/PR_BSPR/PR_BSPR02/

...ORI 2000 I PUR 3000 I I I I R PUR 3500 R R R...