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Office of the University Registrar

2005-06 Undergraduate Catalog

Majors

Public Relations
College: Journalism and Communications
Degree: Bachelor of Science
Hours for the Degree: 124
Specialization: Public Relations/Technical Communications
Minor: No
Combined-Degree Program: No
Website: www.jou.ufl.edu/academic/pr

Semester 1:

  • 2.8 GPA on all work at all institutions

Semester :

  • 3.0 GPA on all work at all institutions for semesters 2-4
  • Complete 2 of 7 critical courses - AMH 2010, AMH 2020, POS 2041, (POS 2112 or INR 2001 or CPO 2001 or PSY 2012), approved English elective, MMC 2100, PUR 3000

Semester 3:

  • Complete 1 additional course

Semester 4:

  • Complete 2 additional courses

Semester 5:

  • Complete all critical-tracking courses

To remain on track, students must complete the appropriate critical-tracking courses, which will be bold.

Suggested semester-by-semester plan

Semester 1 Credits
ENC 1101 Introduction to College Writing (GE–C)*3
POS 2112 American State and Local Government or
PSY 2012 General Psychology (GE–S)
3
Physical or Biological Sciences (GE)3
Mathematics (GE) *3
AMH 2010 United States to 1877 (GE–H)3
Total 15
Semester 2 Credits
SPC 2600 Introduction to Public Speaking or
ORI 2000 Oral Performance of Literature 1 *
3
POS 2041 American Federal Government (GE–S)3
Physical or Biological Sciences (GE)3
AMH 2020 United States Since 1877 (GE–H)3
English elective *3
Total 15
Semester 3 Credits
MMC 2100 Writing for Mass Communication *3
English elective *3
STA 2023 Introduction to Statistics 1 *(GE–M)3
PUR 3000 Principles of Public Relations *3
Foreign language or quantitative option3-5
Total 15-17
Semester 4 Credits
ECO 2013 Principles of Macroeconomics or
ECO 2023 Principles of Microeconomics (GE–S)
3
Foreign language or quantitative option3-5
Electives outside college9
Total 15-17
Semester 5 Credits
JOU 3101 Reporting *3
PUR 3500 Public Relations Research *3
Electives outside college7
Outside concentration3
Total 16
Semester 6 Credits
PUR 4100 Public Relations Writing *3
PUR 3801 Public Relations Strategy *3
Professional elective3
Outside concentration3
Electives outside college3-6
Total 15-18

For semesters 7-8, students must complete two professional courses.

Semester 7 Credits
PUR 4103 Public Relations Visual Communication *3
MMC 4200 Law of Mass Communication3
Outside concentration**3
Professional elective3
Elective outside college3
Total 15
Semester 8 Credits
PUR 4001 Public Relations Campaigns *3
Outside concentration3
Electives outside college6
Professional elective3
Total 15

* Minimum grade of C required.

** Twelve of the 80 hours outside the college must constitute an outside concentration and 65 hours must be in liberal arts and sciences.

Professional Electives

Any professional work beyond 44 hours must be added to the 124 hours required for graduation, unless a student has earned 80 credit hours of non-college work.

A minimum of nine hours is required (at least one course in each block).

Block 1 (minimum of one course required):

PUR 4106 Advanced Public Relations Visual Communication (PUR 4103)3
PUR 4203 Ethics and Professional Responsibility in Public Relations (PUR 3000, senior)3
PUR 4404C International Public Relations (PUR 3000)3
PUR 4905 Individual Problems (permission of instructor, chair)1-3
PUR 4932 Special Study (rotating topics; prerequisites vary)1-3
PUR 4933 Seminar: Issues in Public Relations (PUR 3000, senior standing)2

Block 2 (minimum of one course required):

ADV 3000 Elements of Advertising (sophomore standing)3
JOU 4308 Magazine and Feature Writing (JOU 3101)3
MMC 3260 Communications on the Internet3
PGY 3610 Survey of Photojournalism (junior standing)2
RTV 3000 Introduction to Telecommunication3

Block 3 (minimum of one course required):

PUR 4940 Public Relations Internship (2.5 GPA, MMC 2100, JOU 3101, PUR 3000). Can petition for waiver with relevant work experience1-3
RTV 3101 Advanced Writing for Electronic Media (RTV 2100, RTV 3000)3
RTV 3200 Fundamentals of Production (RTV 3000, RTV 2100)3
ADV 6602 Advertising and Public Relations Management (3.0 GPA, senior standing)3
PUR 6415 Public Relations Processes (3.0 GPA, senior standing)3
PUR 6934 Issues in Public Relations (3.0 GPA, senior standing)3

Public Relations – Technical Communications

This curriculum leads to the Bachelor of Science in Public Relations and is designed to provide specialists in communications for various technical fields.

To fulfill the requirements for this degree, the student must take a core of journalism and public relations courses and select with a public relations adviser at least 21 semester hours of courses in a technical concentration outside of the college. The specialized courses must be chosen in conjunction with an adviser in the outside concentration.

Sixty-four semester hours in the junior/ senior years are required for the degree.

Critical Tracking Requirements

Semester 1:

  • 2.8 GPA on all work at all institutions

Semester 2:

  • 3.0 GPA on all work at all institutions for semesters 2-4
  • Complete 2 of 7 critical courses - AMH 2010, AMH 2020, POS 2041, (POS 2112 or INR 2001 or CPO 2001 or PSY 2012), approved English elective, MMC 2100, PUR 3000

Semester 3:

  • Complete 1 additional course

Semester 4:

  • Complete 2 additional courses

Semester 5:

  • Complete all critical-tracking courses

To remain on track, students must complete the appropriate critical-tracking courses, which will be bold.

Suggested semester-by-semester plan

Semester 1 Credits
ENC 1101 Introduction to College Writing (GE) *3
PSY 2012 General Psychology3
Physical or Biological Sciences (GE)3
Mathematics (GE) *3
AMH 2010 United States to 1877 (GE–H)3
Total 15
Semester 2 Credits
SPC 2600 Introduction to Public Speaking or
ORI 2000 Oral Performance of Literature 1 *
3
POS 2041 American Federal Government (GE–S)3
Physical or Biological Sciences (GE)3
English elective *3
AMH 2020 United States Since 1877 (GE–H)3
Total 15
Semester 3 Credits
Foreign language or quantitative option3-5
STA 2023 Introduction to Statistics 1 (GE–M) *3
MMC 2100 Writing for Mass Communication *3
PUR 3000 Principles of Public Relations *3
Elective outside college3
Total 15-17
Semester 4 Credits
Foreign Language or quantitative option3-5
ECO 2013 Principles of Macroeconomics or
ECO 2023 Principles of Microeconomics (GE–S)
3
ENC 2210 Technical Writing or
ENC 3254 Professional Writing in the Discipline *
3
Elective outside college3
Professional course3
Total 15-17
Semester 5 Credits
JOU 3101 Reporting *3
PUR 3500 Public Relations Research *3
Outside concentration6
Elective outside college3
Total 15
Semester 6Credits
PUR 4100 Public Relations Writing3
Outside concentration3
Elective outside college9
Total 15

For semesters 7-8, students must complete two professional courses

Semester 7 Credits
JOU 3601 Photographic Journalism3
PUR 3801 Public Relations Strategy 3
Outside concentration6
Elective outside college3
Total 15
Semester 8 Credits
MMC 4200 Law of Mass Communication3
PUR 4001 Public Relations Campaigns3
PUR 4103 Public Relations Visual Communication3
Outside concentration3
Electives outside college6
Total 18

* Minimum grade of C required.