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Office of the University Registrar

2008-09 Undergraduate Catalog


College: Warrington College of Business Administration
Degree: Bachelor of Science in Business Administration
Hours for the Degree: 120
Minor: No
Combined-Degree Program: No

The curriculum for marketing is designed for students who want to plan and execute the conception, pricing, promotion and distribution of products and manage customer relationships in ways that benefit organizations and their stakeholders. The marketing curriculum focuses on consumer behavior, development and analysis of marketing strategies, retail management, marketing research, sales management and international marketing. The marketing curriculum prepares students for careers in sales, marketing research, brand management, retail marketing and marketing communications, and for graduate studies in business, advertising and the social sciences.

Marketing majors are encouraged to gain practical work experience through internships and community service projects. In addition, the Warrington College of Business Administration offers students a wide variety of professional development and leadership opportunities, including study abroad, the Florida Leadership Academy, involvement in student organizations and research activities. Students should consult with an academic adviser for specific information.

Requirements for the Major

Marketing majors must maintain a 2.0 core, major and UF GPA. In addition to the critical-tracking and general education courses outlined below, marketing majors must take 120 credits, including:
  • Core courses (BUL 4310, ECP 3703, FIN 3403, MAN 3025, MAN 4504, MAR 3023 and QMB 3250);
  • Major courses (MAR 3503, MAR 4803 and one other 3000-/4000-level marketing elective course);
  • Professional communication requirement (complete one of the following with a grade of C or better: GEB 3213, Professional Writing in Business; GEB 3218, Professional Speaking in Business; SPC 2600, Introduction to Public Speaking; ENC 3312, Advanced Argumentative Writing; or a similar course with prior approval); and
  • Restricted elective courses (11-12 credits of 3000-/4000-level courses offered by other UF colleges (not WCBA) or 1000-/4000-level foreign language courses. Students can take one professional development or professional communication course to fulfill part of the restricted elective requirement - GEB 3035, Effective Career Management in Business; GEB 3213, Professional Writing in Business; or GEB 3218, Professional Speaking in Business).

To graduate with this major, students must complete the general education and major requirements, as well as college requirements.

Critical Tracking and Recommended Semester Plan

To remain on track for the marketing major, students must meet the critical-tracking criteria listed below. The critical-tracking GPA is calculated based on all attempts of the critical-tracking courses or their equivalents. Once a student received a grade of C or higher in a critical-tracking course or its equivalent, no subsequent grade in that course or its equivalent will be used in the calculation of the critical-tracking GPA.

Semester 1:

  • Complete 2 of the following critical-tracking courses: CGS 2531, ECO 2013,
    ECO 2023, MAC 2233, ACG 2021C, STA 2023, ACG 2071
  • 2.50 GPA on all attempts of critical-tracking courses, excluding MAR 3023
  • Earn a 2.0 UF GPA (must be maintained throughout all 8 semesters)

Semester 2:

  • Complete 2 additional critical-tracking courses for a total of 4 critical-tracking courses
  • 2.75 GPA on all attempts of critical-tracking courses, excluding MAR 3023

Semester 3:

  • Complete 2 additional critical-tracking courses (including ACG 2021C) for a total of 6 critical-tracking courses
  • 3.0 GPA on all attempts of critical-tracking courses, excluding MAR 3023

Semester 4:

  • Complete 7 of the 8 critical-tracking courses, excluding MAR 3023
  • 3.0 GPA on all attempts of critical-tracking courses, excluding MAR 3023
  • Meet all CLAST requirements or pass the CLAST exam

Semester 5:

  • Complete MAR 3023 with a grade of C or better
  • Meet all term 1-4 critical-tracking requirements

To remain on track, students must complete the appropriate critical-tracking courses, which appear in bold.

Recommended semester plan

Semester 1Credits
CGS 2531 Problem Solving Using Computer Software (GE-M)3
ECO 2023 Principles of Microeconomics (GE-S)3
Humanities/International (GE-H, N)3
Electives (MAC 1140 Precalculus Algebra if needed)6
Total 15
Semester 2Credits
ECO 2013 Principles of Macroeconomics (GE-S)3
MAC 2233 Survey of Calculus 1 (GE-M)3
Biological Science (GE-B)3
Composition (GE-C, WR)3
Diversity (GE-D)3
Total 15
Semester 3Credits
ACG 2021C Introduction to Financial Accounting4
STA 2023 Introduction to Statistics 1 (GE-M)3
Humanities (GE-H)3
Physical Science (GE-P)3
Total 15
Semester 4Credits
ACG 2071 Introduction to Managerial Accounting3
Humanities (GE-H)3
Biological or Physical Science (GE-B or GE-P)3
Professional communication requirement3
Total 15
Semester 5Credits
FIN 3403 Business Finance4
MAR 3023 Principles of Marketing (GE-S)4
Restricted elective2
Total 15
Semester 6Credits
ECP 3703 Managerial Economics4
MAN 3025 Principles of Management4
MAR 3503 Consumer Behavior4
Restricted elective3
Total 15
Semester 7Credits
BUL 4310 The Legal Environment of Business4
QMB 3250 Statistics for Business Decisions4
3000-/4000-level marketing elective4
Restricted elective3
Total 15
Semester 8Credits
MAN 4504 Operations and Supply Chain Management4
MAR 4803 Marketing Management4
Restricted elective3
Total 15