Marketing (BSBA)

2003 - 2004
Undergraduate Catalog

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Marketing (BSBA)

Critical Tracking
8 Semester Plan

Students who major in marketing develop the necessary skills and perspectives for successful marketing decision making by taking courses that provide a background of conceptual, quantitative, and analytical problem solving skills. To pursue this major, students need a grade of C or better in MAR 3023 in addition to the 3.0 preprofessional GPA requirement. This is not petitionable.

Marketing majors are encouraged to complete one of the following professional development experiences: an internship, a study abroad program, the University Scholars Program, McNair Scholars Achievement Program, extracurricular leadership experiences (e.g. philanthropic organizations, student organizations), or an honors thesis. Students should consult with an academic adviser for specific information.

To remain ‘on track’ for this major, a student must meet the following critical tracking criteria. The critical tracking courses appear in bold.

Semester 1:

2.0 UF GPA required for semesters 1-4

Complete 2 of the 8 critical tracking courses. (ECO 2013, ECO 2023, MAC 2233, ACG 2021C, STA 2023, ACG 2071, CGS 2531, MAR 3023)

2.50 GPA on all attempts of critical tracking courses excluding MAR 3023

Semester 2:

Complete 2 additional courses of the 8 critical tracking courses

2.75 GPA on all attempts of critical tracking courses excluding MAR 3023

Semester 3:

Complete 2 additional courses of the 8 critical tracking courses (including ACG 2021C)

3.00 GPA on all attempts of critical tracking courses excluding MAR 3023

Semester 4:

Complete 7 of the 8 critical tracking courses, excluding MAR 3023

3.00 GPA on all attempts of critical tracking courses excluding MAR 3023

Complete the CLAST exam or be exempted

Semester 5:

Complete all 8 critical tracking courses

3.00 GPA on all attempts of critical tracking courses, excluding MAR 3023

Complete MAR 3023 with a grade of C or better

Semester 1	Credits
Humanities (GE)	3
1ECO 2013 Prin. of Macroeconomics (GE-S)	3
1CGS 2531 Problem Solving Using Computer Software (GE-M)	3
Elective (Recommend MAC 1140 OR MAC 1147, GE-M)	4
Elective(s) (Note restrictions)	2
__
Total	15
Semester 2	Credits
Biological Sciences (GE)	3
Composition (GE)	3
1ECO 2023 Prin. of Microeconomics (GE-S)	3
1MAC 2233 Survey of Calculus I (GE-M)	3
Elective(s) (Note restrictions)	3
__
Total	15
Semester 3	Credits
Humanities (GE)	3
Physical Sciences (GE)	3
1ACG 2021C Intro to Financial Accounting	4
1STA 2023 Intro to Statistics (GE-M)	3
Elective(s) (Note restrictions)	2
__
Total	15
Semester 4	Credits
Humanities (GE)	3
Physical/Biological Sciences (GE)	3
1ACG 2071 Intro to Managerial Accounting	3
Elective(s) (Note restrictions)	6
__
Total	15

Critical Tracking Criteria for Semesters 5-8:

Meet all term 1-4 tracking requirements.

Complete ²MAR 3023 with a grade of C or better in term 5.

Have a business core GPA, major GPA and a UF GPA of 2.0 or higher.

Semester 5	Credits
2MAR 3023 Principles of Marketing (GE-S) with a grade of C or better (not included in the preprofessional GPA)	4
^{2QMB 3250 Statistics for Business Decisions}	4
Elective(s) (Note restrictions)	7
__
Total	15
Semester 6	Credits
^{2FIN 3403 Business Finance}	4
^{2MAN 3025 Principles of Management (GE-S)}	4
^{3MAR 3503 Consumer Behavior}	4
Elective(s) (Note restrictions)	3
__
Total	15
Semester 7	Credits
^{2ECP 3703 Managerial Economics}	4
^{2BUL 4310 Legal Environment of Business}	4
^{3MAR 4613 Marketing Research}	4
Elective(s) (Note restrictions)	3
__
Total	15
Semester 8	Credits
^{2MAN 4504 Operations Management}	4
^{3MAR 4803 Marketing Management}	4
^{33000-4000 level marketing course}	4
Elective(s) (Note restrictions)	3
__
Total	15

Online BSBA in General Business

The Online Business Program in general business provides a broad academic background in a variety of business disciplines. This program is designed for students who live outside the Gainesville community or have work and/or family commitments that make traditional attendance impractical.

Admission to this major is restricted to upper-division students (i.e., more than 60 hours of college credit and CLAST complete) with a preprofessional GPA of 2.25 or higher. To graduate, students must meet general education, Writing and Math requirements in addition to the upper-division course requirements. For additional information on this degree program, visit

www.cba.ufl.edu/onlinebsba.

Degree Program Requirements

Have a business core GPA, major GPA and a UF GPA of 2.0 or higher.

In the following academic plan, business core courses are identified with a ¹, major courses with a ², and professional development courses with a ³.

Professional development courses may be taken S-U with instructor approval.

^{1BUL 4310 Legal Environment of Business}	4
^{1ECP 3703 Managerial Economics}	4
^{1FIN 3403 Business Finance}	4
^{1MAN 3025 Principles of Management}	4
^{1MAN 4504 Operations Management}	4
^{1MAR 3023 Principles of Marketing}	4
^{1QMB 3250 Statistics for Business Decisions}	4
^{2ECO 4934 Economics in Global Business}	4
^{2MAR 3231 Retailing}	4
^{2REE 3043 Real Estate}	4
^{2RMI 3011 Risk and Insurance}	4
^{23000-4000 level management course}	4
^{3FIN 4905 Personal Finance}	4
^{3MAN 4930 Effective Career Management}	4
^{3ISM 4930 Business Computing}	4
Total	60

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