Undergraduate Catalog
Advertising
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To remain ‘on track’ for this major, a student must meet the following critical tracking criteria. The critical tracking courses appear in bold. Semester 1:
Semester 2:
- 3.0 GPA on all work at all institutions for semesters 2-4
- Complete 2 of 7 critical courses (AMH2010, AMH2020, POS2041, (POS2112 or INR2001 or CPO2001 or PSY2012), Approved English Elective, MMC2100, ADV3000)
Semester 3:
- Complete 1 additional course of the 7 courses
Semester 4:
- Complete 2 additional courses of the 7 courses
Semester 5:
- Complete all 7 critical tracking courses
|
Semester 1 |
Credits |
|
*ENC 1101 Composition (GE) |
3 |
|
POS 2112 or PSY 2012 (GE-S) |
3 |
|
Physical or Biological Science (GE) |
3 |
|
*Mathematics (GE) |
3 |
|
AMH 2010 U.S. Until 1877 (GE-H) |
3 |
|
__ |
|
|
Total |
15 |
|
Semester 2 |
Credits |
|
SPC 2600 OR ORI 2000 Public Speaking |
3 |
|
POS 2041 American Federal Govt. (GE-S) |
3 |
|
Physical or Biological Science (GE) |
3 |
|
*AML, ENL, LIT Humanities |
3 |
|
AMH 2020 U.S. Since 1877 (GE-H) |
3 |
|
__ |
|
|
Total |
15 |
|
Semester 3 |
Credits |
|
Foreign Language or Quantitative option |
3-5 |
|
*STA 2023 Statistics (GE-M) |
3 |
|
ECO 2013 OR 2023 Macroeconomics/ Microeconomics (GE-S) |
3 |
|
*AML, ENL, LIT Humanities (GE) |
3 |
|
*MMC 2100 Writing for Mass Communication |
3 |
|
_____ |
|
|
Total |
16-18 |
|
Semester 4 |
Credits |
|
Foreign Language or Quantitative option |
3-5 |
|
*ADV 3000 Elements of Advertising |
3 |
|
*MAR 3023 Principles of Marketing |
4 |
|
Professional Electives |
4-6 |
|
_____ |
|
|
Total |
13-17 |
*
C or better required in these courses|
Semester 5 |
Credits |
|
ADV 3001 Advertising Strategy |
3 |
|
ADV 3203 Introduction to Advertising Design and Graphics |
3 |
|
Outside Concentration |
3 |
|
Electives outside college |
6 |
|
__ |
|
|
Total |
15 |
|
Semester 6 |
Credits |
|
ADV 3501 Advertising Research |
3 |
|
Professional Elective |
3 |
|
ADV 4101 Copywriting and Visualization |
3 |
|
Outside Concentration |
3 |
|
Elective outside college |
3 |
|
__ |
|
|
Total |
15 |
|
For Semesters 7-8 you must complete two professional courses |
|
|
Semester 7 |
Credits |
|
MMC 4200 Law of Mass Communication |
3 |
|
ADV 4300 Media Planning |
3 |
|
Outside Concentration |
3 |
|
Professional Elective |
3 |
|
__ |
|
|
Total |
12 |
|
Semester 8 |
Credits |
|
ADV 4800 Advertising Campaigns |
3 |
|
Outside Concentration |
3 |
|
Electives outside college |
9 |
|
_____ |
|
|
Total |
15 |
The curriculum for the major is listed below. Courses in Block 1 are required while those in Block 2 are elective choices.
Block 1: Required courses for all students
|
*ADV 3000 Elements of Advertising |
3 |
|
ADV 3001 Advertising Strategy |
3 |
|
ADV 3203 Introduction to Advertising Design and Graphics |
3 |
|
ADV 3501 Advertising Research |
3 |
|
ADV 4101 Copywriting and Visualization |
3 |
|
ADV 4300 Media Planning |
3 |
|
ADV 4800 Advertising Campaigns |
3 |
|
MMC 4200 Law of Mass Communication |
3 |
|
*MAR 3023 Principles of Marketing |
4 |
|
*STA 2023 or STA 2122 Statistics |
3 |
Block 2: Electives (10 hours required)
|
ADV 3502 Advertising Sales |
2 |
|
ADV 4102 Advanced Copywriting |
3 |
|
ADV 4200 Advertising Graphics and Production |
3 |
|
ADV 4400 International Advertising |
3 |
|
ADV 4401 Direct Response Advertising and Sales Promotion Writing |
3 |
|
ADV 4700 Retail Advertising |
3 |
|
ADV 4905 Individual Problems |
1-3 |
|
ADV 4930 Special Study in Advertising |
2-3 |
|
ADV 4931 Seminar: Ethics and Problems in Advertising |
2 |
|
ADV 4940 Advertising Internship |
1-3 |
|
ADV 6305 Advanced Media Planning |
3 |
|
ADV 6503 Advertising Creative Strategy |
3 |
|
ADV 6602 Advertising/Public Relations Management |
3 |
|
PUR 3000 Principles of Public Relations |
3 |
|
RTV 3000 Introduction to Telecommunication |
3 |
|
RTV 3200 Fundamentals of Production |
3 |
Any professional work beyond 44 credit hours must be added to the 124 hours required for graduation, unless a student has earned 80 credit hours of non-college work.
* Grade of C or higher is required for the major.
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