Office of the University Registrar

2004-05 Undergraduate Catalog

Academic Programs 2004-05 Home

Marketing (B.S.B.A.)

Students who major in marketing develop the necessary skills and perspectives for successful marketing decision making by taking courses that provide a background of conceptual, quantitative, and analytical problem solving skills. To pursue this major, students need a grade of C or better in MAR 3023 in addition to the 3.0 preprofessional GPA requirement. This is not petitionable.

Marketing majors are encouraged to complete one of the following professional development experiences: an internship, a study abroad program, the University Scholars Program, McNair Scholars Achievement Program, extracurricular leadership experiences (e.g. philanthropic organizations, student organizations), or an honors thesis. Students should consult with an academic adviser for specific information.

Marketing

To remain ‘on track’ for this major, a student must meet the following critical-tracking criteria. The critical-tracking courses appear in bold.

Semester 1:

2.0 UF GPA required for semesters 1-4

Complete 2 of the 8 critical-tracking courses. (ECO 2013, ECO 2023, MAC 2233, ACG 2021C, STA 2023, ACG 2071, CGS 2531, MAR 3023)

2.50 GPA on all attempts of critical-tracking courses excluding MAR 3023

Semester 2:

Complete 2 additional courses of the 8 critical-tracking courses

2.75 GPA on all attempts of critical-tracking courses excluding MAR 3023

Semester 3:

Complete 2 additional courses of the 8 critical-tracking courses (including ACG 2021C)

3.00 GPA on all attempts of critical-tracking courses excluding MAR 3023

Semester 4:

Complete 7 of the 8 critical-tracking courses, excluding MAR 3023

3.00 GPA on all attempts of critical-tracking courses excluding MAR 3023

Complete the CLAST exam or be exempted

Semester 5:

Complete all 8 critical-tracking courses

3.00 GPA on all attempts of critical-tracking courses excluding MAR 3023

Complete MAR 3023 with a grade of C or better

Semester 1	Credits
ECO 2013 Prin. of Macroeconomics (GE-S)¹	3
CGS 2531 Problem Solving Using Computer Software (GE-M)¹	3
Humanities (GE)	3
Elective (Recommend MAC 1140 OR MAC 1147, GE-M)	4
Elective(s) (Note restrictions)	2
Total	15
Semester 2	Credits
ECO 2023 Prin. of Microeconomics (GE-S)¹	3
MAC 2233 Survey of Calculus 1 (GE-M)¹	3
Biological Sciences (GE)	3
Composition (GE)	3
Elective(s) (note restrictions)	3
Total	15
Semester 3	Credits
Humanities (GE)	3
Physical Sciences (GE)	3
ACG 2021C Intro to Financial Accounting¹	4
STA 2023 Intro to Statistics (GE-M)¹	3
Elective(s) (Note restrictions)	2
Total	15
Semester 4	Credits
ACG 2071 Intro to Managerial Accounting¹	3
Humanities (GE)	3
Physical or Biological Science (GE)	3
Elective(s) (note restrictions)	6
Total	15

Critical-tracking Criteria for Semesters 5-8:

Meet all term 1-4 tracking requirements

Complete ²MAR 3023 with a grade of C or better in term 5

Have a business core GPA, major GPA and a UF GPA of 2.0 or higher

Semester 5	Credits
MAR 3023 Principles of Marketing² (GE-S) with a grade of C or better (not included in the preprofessional GPA)	4
QMB 3250 Statistics for Business Decisions²	4
Elective(s) (note restrictions)	7
Total	15
Semester 6	Credits
FIN 3403 Business Finance²	4
MAN 3025 Principles of Management (GE-S)²	4
MAR 3503 Consumer Behavior³	4
Elective(s) (note restrictions)	3
Total	15
Semester 7	Credits
ECP 3703 Managerial Economics²	4
BUL 4310 Legal Environment of Business²	4
MAR 4613 Marketing Research³	4
Elective(s) (note restrictions)	3
Total	15
Semester 8	Credits
MAN 4504 Operations Management²	4
MAR 4803 Marketing Management³	4
3000-/4000- level marketing course³	4
Elective(s) (note restrictions)	3
Total	15

Total Required for Degree 120

Marketing
GE - General education courses

^{1 Preprofessional courses
^{2 Business core courses
^{3 Major (B.S.B.A.) or area of specialization courses (B.A.B.A.)}}}