2004-05 Undergraduate Catalog
Advertising
To remain ‘on track’ for this major, a student must meet the following critical-tracking criteria. The critical-tracking courses appear in bold.
Semester 1:
- 2.8 GPA on all work at all institutions
Semester 2:
- 3.0 GPA on all work at all institutions for semesters 2-4
- Complete 2 of 8 critical courses - AMH 2010, AMH 2020, POS 2041, (POS 2112 or INR 2001 or CPO 2001 or PSY 2012), approved English elective, MMC 2100, ADV 3000, MAR 3023
Semester 3:
- Complete 1 additional course
Semester 4:
- Complete 2 additional courses
Semester 5:
- Complete all critical-tracking courses
|
Semester 1 |
Credits |
|
Physical or Biological Science (GE) |
3 |
|
Mathematics (GE)* |
3 |
|
ENC 1101 Composition (GE) * |
3 |
|
POS 2112 American State & Local Govt OR PSY 2012 General Psychology (GE-S) |
3 |
|
AMH 2010 U.S. Until 1877 (GE-H) |
3 |
|
JOU 1000 Introduction to Journalism |
1 |
|
Total |
16 |
|
Semester 2 |
Credits |
|
SPC 2600 or ORI 2000 Public Speaking |
3 |
|
POS 2041 American Federal Govt. (GE-S) |
3 |
|
Physical or Biological Science (GE) |
3 |
|
AMH 2020 U.S. Since 1877 (GE-H) |
3 |
|
English elective* |
3 |
|
Total |
15 |
|
Semester 3 |
Credits |
|
Foreign language or quantitative option |
3-5 |
|
STA 2023 Statistics (GE-M)* |
3 |
|
ECO 2023 Microeconomics (GE-S) |
3 |
|
MMC 2100 Writing for Mass Communication* |
3 |
|
English elective* |
3 |
|
Total |
15-17 |
|
Semester 4 |
Credits |
|
Foreign language or quantitative option |
3-5 |
|
ADV 3000 Elements of Advertising* |
3 |
|
MAR 3023 Principles of Marketing* |
4 |
|
Professional electives |
4-6 |
|
Total |
14-18 |
|
* C or better required in these courses |
|
|
Semester 5 |
Credits |
|
ADV 3001 Advertising Strategy |
3 |
|
ADV 3203 Introduction to Advertising Design and Graphics |
3 |
|
Outside concentration |
3 |
|
Electives outside college |
6 |
|
Total |
15 |
|
Semester 6 |
Credits |
|
ADV 3501 Advertising Research |
3 |
|
ADV 4101 Copywriting and Visualization |
3 |
|
Outside concentration |
3 |
|
Professional elective |
3 |
|
Elective outside college |
3 |
|
Total |
15 |
|
For semesters 7-8, students must complete two professional courses |
|
|
Semester 7 |
Credits |
|
MMC 4200 Law of Mass Communication |
3 |
|
ADV 4300 Media Planning |
3 |
|
Outside concentration |
3 |
|
Professional elective |
3 |
|
Total |
12 |
|
Semester 8 |
Credits |
|
ADV 4800 Advertising Campaigns |
3 |
|
Outside concentration |
3 |
|
Electives outside college |
9 |
|
Total |
15 |
|
Total Required for Degree |
124 |
The curriculum for the major is listed below. Courses in Block 1 are required while those in Block 2 are electives.
Block 1: Required
|
ADV 3000 Elements of Advertising* |
3 |
|
ADV 3001 Advertising Strategy |
3 |
|
ADV 3203 Introduction to Advertising Design and Graphics |
3 |
|
ADV 3501 Advertising Research |
3 |
|
ADV 4101 Copywriting and Visualization |
3 |
|
ADV 4300 Media Planning |
3 |
|
ADV 4800 Advertising Campaigns |
3 |
|
MMC 4200 Law of Mass Communication |
3 |
|
MAR 3023 Principles of Marketing* |
4 |
|
STA 2023 Statistics* |
3 |
|
Block 2: Electives (10 hours required) |
|
|
ADV 3502 Advertising Sales |
2 |
|
ADV 4102 Advanced Copywriting |
3 |
|
ADV 4200 Advertising Graphics and Production |
3 |
|
ADV 4400 International Advertising |
3 |
|
ADV 4401 Direct Response Advertising and Sales Promotion Writing |
3 |
|
ADV 4700 Retail Advertising |
3 |
|
ADV 4905 Individual Problems |
1-3 |
|
ADV 4930 Special Study in Advertising |
2-3 |
|
ADV 4931 Ethics and Problems in Advertising |
2 |
|
ADV 4940 Advertising Internship |
1-3 |
|
PUR 3000 Principles of Public Relations |
3 |
|
RTV 3000 Introduction to Telecommunication |
3 |
|
RTV 3200 Fundamentals of Production |
3 |
Any professional work beyond 44 hours must be added to the 124 hours required for graduation, unless a student has earned 80 credit hours of non-college work.
* C or better required for the major.