2004-05 Undergraduate Catalog
Public Relations
To remain ‘on track’ for this major, a student must meet the following critical-tracking criteria. The critical-tracking courses appear in bold.
Semester 1:
- 2.8 GPA on all work at all institutions
Semester 2:
- 3.0 GPA on all work at all institutions for semesters 2-4
- Complete 2 of 7 critical courses - AMH 2010, AMH 2020, POS 2041, (POS 2112 or INR 2001 or CPO 2001 or PSY 2012), approved English elective, MMC 2100, PUR 3000
Semester 3:
- Complete 1 additional course
Semester 4:
- Complete 2 additional courses
Semester 5:
- Complete all critical-tracking courses
|
Semester 1 |
Credits |
|
ENC 1101 Composition (GE)* |
3 |
|
POS 2112 American State, Local Govt OR PSY 2012 General Psychology (GE-S) |
3 |
|
Physical or Biological Science (GE) |
3 |
|
Mathematics (GE)* |
3 |
|
AMH 2010 U.S. Until 1877 (GE-H) |
3 |
|
Total |
15 |
|
Semester 2 |
Credits |
|
SPC 2600 or ORI 2000 Public Speaking* |
3 |
|
POS 2041 American Federal Govt. (GE-S) |
3 |
|
Physical or Biological Science (GE) |
3 |
|
AMH 2020 U.S. Since 1877 (GE-H) |
3 |
|
English elective* |
3 |
|
Total |
15 |
|
Semester 3 |
Credits |
|
MMC 2100 Writing for Mass Communication* |
3 |
|
English elective* |
3 |
|
STA 2023 Statistics* |
.3 |
|
PUR 3000 Principles of Public Relations* |
3 |
|
Foreign language or quantitative option |
3-5 |
|
Total |
15-17 |
|
Semester 4 |
Credits |
|
ECO 2013 Macroeconomics OR ECO 2023 Microeconomics (GE-S) |
3 |
|
Foreign language or quantitative option |
3-5 |
|
Electives outside college |
9 |
|
Total |
15-17 |
|
Semester 5 |
Credits |
|
JOU 3101 Reporting* |
3 |
|
PUR 3500 Public Relations Research* |
3 |
|
Electives outside college |
7 |
|
Outside concentration |
3 |
|
Total |
16 |
|
Semester 6 |
Credits |
|
PUR 4100 Public Relations Writing* |
3 |
|
PUR 3801 Public Relations Strategy* |
3 |
|
Professional elective |
3 |
|
Outside concentration |
3 |
|
Electives outside college |
3-6 |
|
Total |
15-18 |
For semesters 7-8, students must complete two professional courses.
|
Semester 7 |
Credits |
|
PUR 4103 Public Rel Visual Communications |
3 |
|
MMC 4200 Law of Mass Communication |
3 |
|
Outside concentration** |
3 |
|
Professional elective |
3 |
|
Elective outside college |
3 |
|
Total |
15 |
|
Semester 8 |
Credits |
|
PUR 4001 Public Relations Campaigns* |
3 |
|
Outside concentration |
3 |
|
Electives outside college |
9 |
|
Total |
15 |
|
Total Required for Degree |
124 |
* Minimum grade of C required.
** Twelve of the 80 hours outside the college must constitute an outside concentration and 65 hours must be in liberal arts and sciences.
Required Courses - all PR majors:
|
PUR 3000 Principles of Public Relations* |
3 |
|
JOU 3101 Reporting* |
3 |
|
PUR 3500 Public Relations Research* |
3 |
|
PUR 3801 Public Relations Strategy* |
3 |
|
MMC 4200 Law of Mass Communication |
3 |
|
PUR 4100 Public Relations Writing* |
3 |
|
PUR 4001 Public Relations Campaigns* |
3 |
|
PUR 4103 Public Relations Visual |
|
|
Communications |
3 |
|
STA 2023 Statistics* |
3 |
|
Total |
27 |
Professional Electives:
A minimum of nine hours required (at least one course in each block)
Block 1 (minimum of one course required)
|
PUR 4106 Advanced Public Relations Visual Communication (PUR 4103) |
3 |
|
PUR 4203 Ethics and Professional Responsibility in Public Relations (PUR 3000, senior) |
3 |
|
PUR 4404C International Public Relations (PUR 3000) |
3 |
|
PUR 4905 Individual Study in Public Relations (permission of instructor, chair) |
1-3 |
|
PUR 4932 Special Study in Public Relations (rotating topics; prerequisites vary) |
1-3 |
|
PUR 4933 Seminar: Issues in Public Relations (PUR 3000, senior standing) |
2 |
Block 2 (minimum of one course required)
|
ADV 3000 Elements of Advertising (sophomore standing) |
3 |
|
JOU 4308 Magazine and Feature Writing (JOU 3101) |
3 |
|
MMC 3260 Communications on the Internet |
3 |
|
PGY 3610 Survey of Photojournalism (junior standing) |
2 |
|
RTV 3000 Intro to Telecommunication |
3 |
Block 3 (minimum of one course required)
|
PUR 4940 Public Relations Internship (2.5 GPA, MMC 2100, JOU 3101, PUR 3000). Can petition for waiver with relevant work experience |
1-3 |
|
RTV 3101 Advanced Writing for Electronic Media (RTV 2100, RTV 3000) |
3 |
|
RTV 3200 Fundamentals of Production (RTV 3000, RTV 2100) |
3 |
|
ADV 6602 Advertising and PR Management (3.0 GPA, senior standing) |
3 |
|
PUR 6415 Public Relations Processes (3.0 GPA, senior standing) |
3 |
|
PUR 6934 Issues in Public Relations (3.0 GPA, senior standing) |
3 |
Any professional work beyond 44 hours must be added to the 124 hours required for graduation, unless a student has earned 80 credit hours of non-college work.
* Minimum grade of C required.